The low-cost carrier revolution is here!
For so long ignored by the no frills carriers, the Canary Islands now seem to be in the sights of several, not least Europe’s two biggest, Ryanair and Easy Jet.
The islands might be at the very limits as to distance to make the routes viable from a profitability angle – from the UK that is – but they have taken on board the fact that the archipelago is a bit short all round on affordable deals, bearing in mind links to the mainland especially, and have decided to test the temperature with new routes at unbelievable prices.
For the population of the Canary Islands, so long confined to the arrogant take-it-or-leave-it attitude of the flag carrier Iberia, it’s a case of the sublime to the ridiculous.
Up to now the market between the mainland and the archipelago was in the hands of the traditional companies, the aforementioned Iberia, as well as Spanair and Air Europe. A brief foray by Binter Canarias proved disastrous and was withdrawn. The average ticket cost 150 euros.
“That’s pretty steep taking into account that we are speaking here of domestic flights,” said a spokesman for one low-cost operator last week.
England-based EasyJet opened its first Spanish base in Madrid’s international airport last February. In Nobvember it will be opening up its daily Madrid to Lanzarote route and thrice-weekly service to Fuerteventura – for the princely sum of 20 euros.
“We think the Canaries will be a profitable venture,” said an EasyJet representative. “It is after all very much in demand being a year-round destination thanks to its climate.”
Ryanair was the first to step into the price wars fray in December last year, offering flights to Tenerife and Fuerteventura from its Gerona hub and are proudly boasting a 96% occupancy rate. Six months after the inaugural flight the company is now set to open its sixth service, from Tenerife-Sur and Fuerteventura.
The cheap flight revolution in Spain and its islands isn’t just catering to the demands of the Spanish traveler however, the number of foreign immigrants are no mean consideration when it comes to getting the proverbial bums on seats.
Until relatively recently flying home for any immigrant worker would have been an unthinkable luxury. The proliferation of low-cost flights means they are fast becoming spoilt for choice. EasyJet, recognizing the potential in the vast numbers of Moroccans and Romanians in Spain are opening up routes to both nations.
“Marrakesh and Casablanca have proved very popular over the summer,” said EasyJet. “We have seen how a lot of people from that country have been able to fly home to pass the holiday period with their families.”
As from November there will be a regular service from Madrid to Bucharest in Romania for 18.9 euros. It is the first route to be directed primarily at the immigrant population. And the company expects a warm response from that population which previously had to stump up anything up to 200 euros or more for a ticket.
Moroccans make up Spain’s largest foreign community with some 576,000 residents, closely followed by Romanians who number 525,000.
It is certainly looking like a buyer’s market as far as flying goes at present in Spain. During the first seven months of this year 12.4 million people arrived on low-cost airlines. EasyJet, Ryanair and Germany’s low-cost Air Berlin accounted for about 60% of all low cost flights in and out of the country over that period.
And that’s a bit of a facer for Iberia which has seen its market share in Spain drop to 22% in 2007. The outlook for Iberia and its colleagues Spanair and Air Europe is decidedly gloomy: the price war is set to continue for some time in the skies over Spain.


Not much left really



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